The platform configures and optimizes campaigns on DV360, Meta, YouTube, Amazon DSP, The Trade Desk, TikTok, Snapchat and Google Ads.
Concord, an agentic media buying platform, announced on June 23 a funding round of $3 million (nearly 2.62 million euros) from Drysdale, Motier Ventures, Better Angle, A16Z Scout as well as business angels from retail tech and adtech, including Philippe Corrot, co-founder and CEO of Mirakl, Arthur Querou (Vibe.co) and Rémi Lemonnier (Scibids, acquired by DV).
“Concord automates the media trader’s job. It is our agent who fills in the interfaces of each advertising platform to execute the campaign from a media plan, a brief, an email or even a simple request in our chat”, explains Nathan Venezia, CEO, who mentions up to 70% reduction in time spent, according to feedback from the first users of the platform.
Creator of Manadge sold to Triton Digital (iHeartMedia) in 2023, Nathan Venezia launched Concord in January with Nicolas Cosson (CTO) and Antoine Chwalek (head of engineering), both at the origin of the adtech Adot (Veepee Ads). Experts in monetization and media buying who took care to supervise the agent in his configuration and optimization work with the necessary business knowledge and advanced integrations with advertising platforms, namely, for the moment, DV360, Meta, YouTube, Amazon DSP, The Trade Desk, TikTok, Snapchat and Google Ads.
“An agent is an excellent performer, provided they have the right tools to configure campaigns, generate reports, analyze them and optimize them. It is our code which supervises the agent and which validates, or not, the structure of the configuration that he proposes before the campaign is pushed into the platform. Furthermore, Concord always submits the configured campaign to the client. It is the user of the platform who presses the button”, he continues. Requested by the user, the agent can even compare the performance of campaigns on the different platforms in order to suggest improvements in the media planning established at the start.
Concord’s objective with this fundraising is to accelerate internationally, particularly in the United States and the United Kingdom, in addition to continuing to develop the platform, by recruiting to complete the existing team of 6 people.
Concord works with “direct advertisers such as Galeries Lafayette, large agency groups as well as independent agencies such as Haiku and Goodbuy Media”. Around ten clients are testing the platform, which is paid by taking a percentage (undisclosed) of the executed budget, decreasing according to volume. Concord works primarily with Anthropic.
