Traffic is collapsing under the influence of AI, yet SEO has never been more valuable. This paradox reveals the real problem with French SEO: it measures everything, except what really matters. I subscribe to the News not to be missed Ask ten French SME managers the following question: “Do you know what your investment in…
Google integrates AI-generated preview data into Search Console. For SMBs, this redefines reading organic traffic and forces a rethink of content strategy. I subscribe to the News not to be missed For several weeks, Google has been enriching its Search Console with new metrics related toartificial intelligence. For SMEs, understanding what this data really means…
Slight drop in private salaried employment despite a rebound in growth, according to a provisional estimate from INSEE. I subscribe to the News not to be missed Private sector salaried employment in France fell very slightly in the second quarter of 2026 with 19,300 jobs lost, or -0.1%, despite a slight rebound in growth (+0.2%),…
As consumers seek tangible benefits, lasting loyalty relies on a balance between financial benefits, customer experience and brand attachment. I subscribe to the News not to be missed The loyalty market is at a crossroads. While the data confirms consumer rationalization, obsessed with immediate benefit, a deeper truth emerges: financial gain is the driver, but…
The contents of health sites referenced by Google are now used by the search engine to produce a response likely to exempt the Internet user from consulting them. I subscribe to the News not to be missed A little less than a year ago, I wondered about how ChatGPT and other conversational artificial intelligences were…
Summer sales are ending. For a few weeks, brands focused all their energy on a single goal, converting. And the terrain is favorable. I subscribe to the News not to be missed In 2025, the French spent nearly 200 billion euros online according to FEVAD, and the number of orders grew even faster than the…
They are 8, 10 or 12 years old… and already have a smartphone in their pocket. Today, entry into the digital world occurs earlier and earlier, often without a clear framework. I subscribe to the News not to be missed The average age of acquiring a first smartphone continues to fall, while the time spent…
The accountant has always advised. With AI, more data, real time and fewer worthless tasks, he takes his advice much further. A level that rises, when it is well supervised. I subscribe to the News not to be missed The accountant has always advised his clients. But the time he could devote to it remained…
B2B buyers entrust their preselection to two prescribers, the analyst and the chatbot, who judge on the same criteria. Most companies don’t fill them out. I subscribe to the News not to be missed According to The Answer Economy study published by G2 in April 2026 among 1,076 B2B software buyers, 51% of them now…
The French manufacturer is returning to profitability, driven by sales to its partners and the dynamism of electric vehicles. I subscribe to the News not to be missed Renault came out of the red in the first half of 2026 and saw its turnover increase by almost 10%, above analysts’ expectations. This performance marks a…