In a report, the famous American consulting firm analyzes and classifies the major dynamics that are transforming the sector. I subscribe to the News not to be missed At the beginning of June, the Boston Consulting Group published its annual report devoted to fintech worldwide. The opportunity for the consulting firm to identify the main…
At the time of taking stock, it is essential to analyze the relevant data to influence budgetary decisions and make the right decisions, always in compliance with the objectives set. I subscribe to the News not to be missed The accumulation of successive crises has continued to destabilize companies since 2020. A reality which encourages…
ICML 2026: ExpressVPN secures cloud access and AI tools on the move thanks to a fast VPN, strong encryption and an offer from a few euros per month. I subscribe to the News not to be missed AI teams dependent on the cloud on the move Research in artificial intelligence today relies on largely dematerialized…
A dopamine title converts up to 22% better than a neutral title. I subscribe to the News not to be missed Digital marketing has long operated by A/B testing without understanding why one variation wins. Neuroscience now provides the explanation. Four neurotransmitters — dopamine, oxytocin, serotonin, endorphin — govern engagement, trust and the purchasing decision….
After charitable gaming and crypto-philanthropy, Connected TV reinvents the gesture of donation. It is now up to NGOs to seize the opportunity. I subscribe to the News not to be missed Philanthropy is not immune to the great experience marketing revolution. For several years now, donation campaigns have gone beyond conventions. NGOs have learned to…
The text, voted on the night of Tuesday June 16 to Wednesday June 17, succeeds that of the National Assembly adopted in March. I subscribe to the News not to be missed Neighboring rights were established by a 2019 European directive, quickly transposed into French law. They allow newspapers, magazines and press agencies to be…
The text, adopted by 229 votes to 110, was transmitted to the National Assembly. The government is aiming for final adoption before May 1, 2027. I subscribe to the News not to be missed On Tuesday, June 16, the Senate adopted the bill authorizing artisan bakers, pastry chefs and florists to have their employees work…
The quarterly barometer presented at VivaTech anticipates an unprecedented decline in hiring for the period from June to September 2026. I subscribe to the News not to be missed Manpower’s quarterly barometer, presented Wednesday at VivaTechindicates that “hiring prospects will be at their lowest since 2021 in the coming months”. This is the first time…
The Prime Minister wants “this revolution to benefit the French” and “protect our sovereignty”, on the eve of the opening of VivaTech in Paris. I subscribe to the News not to be missed Sébastien Lecornu announced “an additional 655 million euros” dedicated to “the development of artificial intelligence” via the France 2030 program. The announcement…
Quality of content and technical factors are popular. Certain points pose problems, such as chunking or the role of the brand. I subscribe to the News not to be missed The results of AI Mode and AI Overviews have been displayed for several months in the SERPs of a large number of countries around the…