Prisoner of its prestige – big screen, emotional impact – CTV advertising has long been confined to the straitjacket of notoriety. A reassuring but strategically outdated read. I subscribe to the News not to be missed LReceived ideas resist for a long time, even in the face of facts. For years, Connected TV advertising has…
For years, loyalty came down to a cumulative mechanism: spend, earn points, get a discount. I subscribe to the News not to be missed The reassuring model of loyalty points, designed for a world where brands controlled attention, no longer reflects the way people decide today. The figures from recent analyzes speak for themselves: a…
The Factur-X format offers a readable PDF and a structured XML file in a single file. It is one of the three formats accepted by the DGFiP for mandatory electronic invoicing from 2026. The Factur-X format combines a human-readable PDF and a machine-processable XML file. This hybrid character distinguishes it from the two other formats…
Approved platform, PPF, OD are three actors with distinct roles in the reform of electronic invoicing. Understanding their differences is essential to avoiding compliance errors. From September 1, 2026, all companies subject to VAT will have to go through an approved platform, a term which officially replaces “PDP” since July 2025, to receive their electronic…
Authenticity, integrity, readability: these are three cumulative conditions that each electronic invoice must respect for 10 years. Here is what the law says and what the 2026 reform changes. In France, any invoice, even electronic, must be kept for 10 years and remain authentic, complete and legible during this period. This is what the tax…
Non-compliant formats, incompatible software, unequipped suppliers: a billing audit allows you to identify your points of non-compliance before September 1, 2026. An audit of your invoicing process is the first action to take to be ready before September 1, 2026: on this date, all companies subject to VAT must receive their electronic invoices via an…
Recruitment into the civil service still requires competitive examinations. Fortunately, things are gradually changing but there is still a way to go. I subscribe to the News not to be missed The system of administrative competitions destroys public leadership A score of 4 out of 20 eliminates a brilliant candidate. This reality affects thousands of…
Companies have long approached customer satisfaction as a subject of journey and quality of service. This reading is no longer sufficient. I subscribe to the News not to be missed The quality of the relationship is determined upstream, in the working conditions of the teams in charge of the commercial relationship and the loyalty. Speed,…
The permanent contract is no longer enough to meet the expectations of young workers, who now favor career paths combining stability, mobility and skills development. I subscribe to the News not to be missed THE permanent contract (CDI) has long constituted the norm and the horizon of the French labor market. A guarantee of stability,…
null I subscribe to the News not to be missed France talks a lot about reindustrialization. It finances gigafactories, supports relocations, deploys France 2030 and multiplies sectoral plans. It’s necessary. But a blind spot remains: what do we do with companies that already exist, that operate, that employ, that produce, but that risk disappearing for…