To understand where investments are heading, we need to study the transition from access to information to the generation of insights. I subscribe to the News not to be missed The healthtech venture capital landscape has undergone a necessary “purge” over the past twenty-four months. The era of “GP FOMO”, where all start-up with a…
At a time when ideas, content and creations circulate more and more quickly, protecting a creation is not always enough. It is still necessary to be able to prove that it existed on a given date. I subscribe to the News not to be missed In the digital age, an idea can be shared, copied,…
Brands rely on digital in their media strategies and underestimate shopping centers, although they are very busy, where attention is strong and decisive for purchases. I subscribe to the News not to be missed The pressure on purchasing power and the fragmentation of consumption paths are profoundly transforming advertisers’ strategies. Faced with this situation, to…
In 2026, augmented reality is no longer reserved for IKEA or Sephora. New solutions make this technology accessible to SMEs. I subscribe to the News not to be missed When we talk about augmented reality in e-commerce, the same examples always come up: IKEA Place which allows you to visualize a sofa in your living…
As human beings, we are better at speaking than at processing large volumes of text or sifting through hundreds of images. I subscribe to the News not to be missed We have been practicing conversation for over 100,000 years; the reading and the keyboard arrived yesterday. Faced with too many choices and no one to…
“Mix-and-match” combines several models depending on the context to make the supply chain more reliable. It automates the choice of the best model, limits manual and builds resilience. I subscribe to the News not to be missed Supply chain forecasting is, by nature, an uncertain exercise. It is based on projections confronted with multiple realities:…
We talk about numbers, rarely about the essentials. You transform each encounter into a unique human moment. More than a sale, you create a memory. In a digital world, you are the real connection. I subscribe to the News not to be missed We never really talk about the beauty of this job. We talk…
The physical store returns to the heart of retail, enriched by tech and AI. The omnichannel model is essential, combining online and offline to offer a fluid and engaging customer experience. I subscribe to the News not to be missed After the post-Covid e-commerce boom, we are now seeing a renaissance of physical stores. This…
94% of French companies launch AI, but 50% fail the test due to lack of data governance. A difficult move to scale. I subscribe to the News not to be missed According to a SalesForce and OpinionWay study, 94% of French companies have launched AI projects. However, one in two projects does not pass the…
For decades, retail has been built on a simple model: headquarters thinks, stores executes. This model has structured an entire industry. He is disappearing. I subscribe to the News not to be missed The reality of retail is played out neither in strategic plans nor in centralized dashboards. It plays out on the shelves, at…