Solo CMO: I manage all marketing for a B2B SME without a team. 9 a.m.-6 p.m., Sundays off. 50 days: 290 commits, 245 URLs, +86% GSC clicks. The stack and the cadence. I subscribe to the News not to be missed Atypical format in B2B marketing: I am the only one responsible for the management,…
At Google I/O, Google unveiled a slew of updates and new AI-focused products. Objective: to win back developers and establish itself among individuals. I subscribe to the News not to be missed 2026 is indeed the year of personal intelligence. This is what emerges from Google’s announcements at its annual I/O conference in Mountain View,…
What if the bill for a collision you caused ended up being paid by your children? However, this is what a little-known rule of French law dictates. I subscribe to the News not to be missed Being responsible for a major collision on the road and having to pay for it is a burden for…
The dispute between this trader and his lessor has come before the judges. The court ruled that the seller had not respected his commercial lease I subscribe to the News not to be missed This pastry’s mistake landed it in trouble. This is about the Eclair de Génie, a brand located in the 4e district…
Prisoner of its prestige – big screen, emotional impact – CTV advertising has long been confined to the straitjacket of notoriety. A reassuring but strategically outdated read. I subscribe to the News not to be missed LReceived ideas resist for a long time, even in the face of facts. For years, Connected TV advertising has…
For years, loyalty came down to a cumulative mechanism: spend, earn points, get a discount. I subscribe to the News not to be missed The reassuring model of loyalty points, designed for a world where brands controlled attention, no longer reflects the way people decide today. The figures from recent analyzes speak for themselves: a…
The Factur-X format offers a readable PDF and a structured XML file in a single file. It is one of the three formats accepted by the DGFiP for mandatory electronic invoicing from 2026. The Factur-X format combines a human-readable PDF and a machine-processable XML file. This hybrid character distinguishes it from the two other formats…
Approved platform, PPF, OD are three actors with distinct roles in the reform of electronic invoicing. Understanding their differences is essential to avoiding compliance errors. From September 1, 2026, all companies subject to VAT will have to go through an approved platform, a term which officially replaces “PDP” since July 2025, to receive their electronic…
Authenticity, integrity, readability: these are three cumulative conditions that each electronic invoice must respect for 10 years. Here is what the law says and what the 2026 reform changes. In France, any invoice, even electronic, must be kept for 10 years and remain authentic, complete and legible during this period. This is what the tax…
Non-compliant formats, incompatible software, unequipped suppliers: a billing audit allows you to identify your points of non-compliance before September 1, 2026. An audit of your invoicing process is the first action to take to be ready before September 1, 2026: on this date, all companies subject to VAT must receive their electronic invoices via an…