An agreement provides for a financial penalty of up to 50% of the tax-free price of ultra-fast-fashion products by 2030, mainly targeting large Asian platforms.
Deputies and senators reached an agreement on Wednesday on the bill intended to stem the rise of fast fashion, of which Shein has become the symbol, paving the way for its final adoption. The final vote on this text is scheduled for June 29 in the Senate, after a vote in the National Assembly on the 24th.
A text resulting from long parliamentary work
Seven deputies and seven senators meeting in a joint committee (CMP) managed to agree on a version of the text by Horizons MP Anne-Cécile Violland, tabled more than two years ago. This wording was found after more than a year of discussions, notably with the European Commission, with a view to making the text compatible with European regulations.
The agreement reached is closer to the version adopted in the Senate in June 2025. It should concern the large Asian platforms (Shein and Temu), and spare European and French companies (like Zara or Kiabi) via a legal definition of “ultra fast-fashion” conditioned by two cumulative criteria: the width of the range, that is to say the volumes of clothing placed on the market, and the incentive to repair, a coefficient between the price of the product compared to what it would cost to repair it.
It introduces a financial penalty on ultra fast-fashion products. Progressive, it could go up to 50% of the price excluding tax of the product by 2030, with a maximum of 10 euros per product. The text leaves it up to the State to define by decree the details of product penalties.
In addition, the agreement brings up to date the ban on advertising for ultra-ephemeral fashion players, in particular by influencers, thus giving the Assembly the point, while the Senate was not in favor of it. Several sources believe, however, that it could not be effective due to non-compliance with European law.
The Senate rapporteur, Sylvie Valente-Le Hir (LR), welcomed “an ambitious and balanced text” which will send a “clear signal of support to our businesses”, even if it “will not alone resolve all of the difficulties of the textile industry”.
LR deputy Antoine Vermorel-Marques, who chaired the CMP, welcomed “the culmination of long-term legislative work against the large Asian platforms which flood us with non-compliant products and which demonstrate unfair competition”.
Anne-Cécile Violland declared: “This law finally distinguishes in our law companies which choose the transition from those which destroy our jobs, our environment and our health.”
Next steps
The text must still be definitively adopted during the votes scheduled in the National Assembly on June 24 and in the Senate on June 29.
