The immersive web market is booming but faces the paradox of the slow development of the necessary digital skills. What solutions?
In the era of transformation in the world of work, mastering digital content creation skills is now essential and amplified by the rise of artificial intelligence. However, the finding is alarming, according to a study published in 2025 by the Pix Observatoryalmost one in two students (49%) have not yet reached the expected level of digital skills at the end of their degree. A paradox all the more striking as the immersive web market will represent $58 billion by 2030according to Grand View Research.
Faced with this gap between market needs and training systems, the observation is clear: immersive skills are developing too slowly in the face of market acceleration. If nothing is done to democratize access to immersive technologies, this gap will only increase.
And it’s important to find the right balance. Technologies like AI are developing rapidly, but still require a human touch. In the world of 3D creation, they should be used to enhance human creativity, not replace it, helping creators move from idea to interactive experience more quickly while maintaining authenticity.
From code to no-code: removing technical barriers
The answer lies first in the diversification of creation methods. Creating immersive experiences has long been reserved for an elite group of developers who have mastered complex programming languages. Those days are over. Today, the development of 3D experiences can be approached using different approaches, adapted to each person’s level and needs.
Seasoned developers can continue to use the most powerful game engines like Unity WebGL, Three.js, React-Three-Fiber, PlayCanvas, Babylon.js, A-Frame or Godot. For those just starting out, no-coding methods allow you to create using predefined elements, without writing a single line of code. In between, artificial intelligence is now introducing “vibe coding” techniques, where AI assists the creator in development, significantly reducing the learning curve.
Open platforms to democratize creation
But this diversity of approaches is not enough. Mass adoption of immersive content will not happen in closed ecosystems. The market is now calling for a break with the proprietary logics that have long slowed down innovation. Each creator must be able to freely choose their tools, their technologies, their deployment methods. It is on this condition that the sector will truly be able to emancipate itself.
This openness begins with compatibility with all WebXR engines and a strong commitment to open source communities. Projects like Three.js and React-Three-Fiber are not simple tools: they embody a collaborative philosophy essential to structuring the immersive market.
It is this same philosophy that must guide the design of current creation tools. The challenge is to guarantee neutral environments, like the open ecosystems that are emerging today, capable of avoiding any technological lock-in. Even more, it is crucial to make uploading and distributing immersive experiences as intuitive as sharing traditional web content.
Train the generation of tomorrow
Beyond the tools, this technical accessibility only makes sense if it is accompanied by a real educational approach. It is imperative to encourage practice during the training period. As such, as recently shown by an international university hackathon initiated by VIVERSE, bringing together students from more than 40 universities, an unprecedented enthusiasm is emerging. By mobilizing profiles ranging from engineering to communication, including design and fashion, it becomes obvious that immersive skills are now establishing themselves as a transversal asset for all the careers of tomorrow. This transformation will also require coordination between public, educational and industrial stakeholders.
The immersive revolution will therefore not only take place in technological terms. It will depend above all on our collective ability to reduce the gap between the speed of the market and the speed of learning. Without real democratization of tools and immersive skills, the web of tomorrow will remain reserved for a minority. Conversely, by making 3D creation accessible to as many people as possible, the sector can lay the foundations for a more inclusive, sustainable and value-creating ecosystem.
