The Swedish media operations intelligence platform is boosted by its global partnership with L’Oréal, signed last July
Camphouse (formerly Mediatool), a Swedish media operations intelligence platform serving brands such as L’Oréal, Heineken and H&M, announced on Tuesday June 9 to raise 5 million euros from its historic investors Fairpoint, eEquity, Newion, Frol41 and J12 Ventures. This third round of funding brings the total capital raised by Camphouse to 14.5 million euros since its creation in 2014. It will be used to accelerate the development of the platform’s AI capabilities and to strengthen customer support teams.
Founded in 2014 in Stockholm, Camphouse made the strategic choice to focus on large companies with multiple international brands present in different markets and on agencies working on behalf of these large advertiser profiles, such as Jellyfish (Brandtech) and Dentsu. The platform, which centralizes investment and performance data from advertising campaigns on all off and online media in order to facilitate media planning and activation decisions, has just launched an agent, Ivàr, which supports clients in data analysis.
Unsurprisingly, the overwhelming majority of this company’s more than 100 active clients are located internationally, especially in Europe, where it has offices in France, the United Kingdom, Benelux, and the United States.
Camphouse claims growth varying from 50 to 70% in recent years, a dynamic undoubtedly reinforced in July 2025 by the arrival of the L’Oréal group, which selected it as a global reference system for the management of its media plans, “a deployment covering all of the group’s divisions and markets throughout the world”, indicates the company in a press release.
“We have observed strong commercial traction in recent years. With the rise of AI, companies are realizing the importance of controlling their data,” Alexander Högman, co-founder and CEO of Camphouse, told Journal du Net. The adtech employs 70 people and is currently recruiting in France, Canada and countries in the Asia-Pacific region, where it intends to expand.
