The American president conditions their application on the abandonment of the 3% Gafam tax, on the eve of the G7 in Évian-les-Bains.
Donald Trump said he had “no other choice” than to impose “100% customs duties on all champagnes and all wines coming from France” if Paris does not renounce its 3% Gafam tax on American technology giants. He claims to have transmitted this warning directly to Emmanuel Macron, in comments reported by the New York Post, on the eve of the G7 in Evian-les-Bains, scheduled for Monday June 15, 2026.
The American president reiterated his threat targeting “all champagnes and all wines coming from France”, conditioning its application on France’s abandonment of its digital tax, introduced in 2019 at 3%. This so-called Gafam tax targets Google, Amazon, Facebook, Apple and Microsoft. Donald Trump said: “I have asked him not to tax American companies, and if he does, I will have no choice but to impose 100% tariffs on all champagne and wine from France.”
History of tariff escalation
This threat adds to previous episodes: the president had already mentioned in January 2026 and March 2025 the imposition of 200% customs duties on wine and other alcoholic beverages imported from France and the European Union. At the time, the Federation of French Wine and Spirits Exporters said it was “enough of being systematically sacrificed”. On October 28, 2025, deputies voted to double the Gafam tax from 3% to 6% during the examination of the 2026 budget, a measure ultimately abandoned, a sequence which had intensified transatlantic tensions.
Donald Trump is due to arrive in Evian-les-Bains for the G7 meeting on Monday June 15. Emmanuel Macron, whose second and final term will end next year, will welcome him. The reiteration of these threats comes a few hours before the opening of the summit, adding bilateral pressure on the French wine industry, which is once again under tension.
