In the space of 15 days, Utiq closed its establishment in Spain, its CEO handed over and the directors of its offices in the United Kingdom and France announced their departure.
In just 15 days, significant movements have been observed at Utiq, to the point of raising questions among analysts about the health of the company and especially the motivation of its shareholders. On June 2, the joint venture created by Deutsche Telekom, OrangeTelefónica and Vodafone to offer a deterministic advertising identifier and privacy first closed its office based in Spain, intended to be used for commercial prospecting in Southern Europe and opened three years ago. The information, confirmed by the CEO of the company Marc Bresseel to the Spanish BtoB media Anuncioswas motivated by the desire to “centralize certain operational functions globally as part of our ongoing efforts to optimize efficiency and streamline our operations” and to “achieve greater cost savings.”
On June 9, five days after the publication of this information, Marc Bresseel announces his departure from the company at the same time as Utiq communicates on the appointment of Will Harmer, until now chief product officer (CPO), as the new boss of the company from 1er July. Marc Bresseel will remain at the helm until October 31 to ensure the transition. Officially, the future former boss would have accomplished his mission of launching the company on “solid foundations” before a new phase of growth…
And it’s not over yet. On June 16, Utiq UK Managing Director Sara Vincent indicates “leaving” the company and shares his intention to “take the time to think about what’s next.” Two days later, on June 18, it was tour of Sophie Poncin, general director of Utiq in Franceto announce his departure, specifying that “in the context of a global organizational restructuring, the company is now entering a new phase of its development. This is how my mandate as Managing Director ends”.
During our last interview, Sophie Poncin recognized that the adoption of Utiq on the open web was not as dynamic as hoped, particularly by the buy-side, while putting into perspective the impact of this “inertia” on the development of the company. However, Utiq gives all the signs of a company entering a profound phase of restructuring.
