LinkedIn: from corporate to personal branding

GEO already has its gurus, Google prefers to talk about fundamentals

GEO is already fueling a new market of promises and supposedly essential methods. Meanwhile, Google reiterates that fundamentals remain the strongest strategy. I subscribe to the News not to be missed For several months, GEO (Generative Engine Optimization) has gradually established itself in discussions around SEO. Alongside it already appear AEO (Answer Engine Optimization), AI…

Read More
Hiring juniors in tech: the decision that no one made

Digital transformations: the cost that we never measure and why AI risks making it worse

Every failed transformation burns internal credibility. AI is coming to already tired organizations. Without a real diagnosis before launching, the promise wears out faster than the model produces. I subscribe to the News not to be missed A few years ago, a large European group launched an ambitious SAFe transformation: mapping of value flows, identification…

Read More
Claude: this hidden functionality allows you to correct the errors of your AI agents independently

Claude: this hidden functionality allows you to correct the errors of your AI agents independently

Anthropic launches the “Dreaming” functionality to self-improve its AI agents. This asynchronous mode analyzes history to reorganize and reduce memory. I subscribe to the News not to be missed AI agents are getting organized. While OpenAI recently launched a Memory Consolidation feature within its Agents SDK, and Google had introduced persistent memory features with Vertex…

Read More
From margin to competitive advantage: why vertical AI represents the unmissable opportunity for businesses today

From margin to competitive advantage: why vertical AI represents the unmissable opportunity for businesses today

Horizontal AI is a foundation, but only vertical, industry-specific AI creates sustainable competitive advantage. Combining the two is key. I subscribe to the News not to be missed AI in business today operates at two distinct levels. Horizontal AI addresses common business processes in a broad way: it is useful, scalable and increasingly standardized. Vertical…

Read More