AI promises productivity gains for freelancers. But without a clear offer or solid positioning, AI above all amplifies the flaws in their model and creates an illusion of future growth. I subscribe to the News not to be missed In just a few months, artificial intelligence has established itself as an absolute must-have for many…
With agentic commerce, brands will have to convince their customers, but also the AI which will guide, compare and arbitrate their purchases, placing customer data and CRM at the center of the game. I subscribe to the News not to be missed Retail is moving into the era of agentic commerce, where the act of…
Becoming AI-native is not just about adopting AI: it requires fundamentally rethinking operating models. And that’s where enterprise architecture comes in. I subscribe to the News not to be missed AI adoption has accelerated at an unprecedented rate. With it, pressure is mounting on companies: to demonstrate their AI-native maturity, that is to say, to…
While artificial intelligence is often blamed for threatening jobs, LinkedIn’s data tells a different story. The decline in hiring since 2022 may have other causes… Subscribe to Must-Read News For several months now, AI has been at the center of debates about the future of work. Between the automation of certain tasks and the promise…
AI has become an instrument of power. Europe will not win by imitating others, but by capitalizing on its assets: energy, trusted data and quantum. I subscribe to the News not to be missed The recent restrictions imposed by the United States on access to certain strategic technologies do not constitute a simple episode of…
The incident between Anthropic and the Pentagon has revealed a profound change that will appear in the global AI market. I subscribe to the News not to be missed For two years, the AI market has operated like a high-risk poker game, with players getting excited about the power of the technology while secretly hoping…
A polarization illustrated by the increase in the average ticket, which goes from 17 million euros for the first half of 2025 to 45 million euros for the first half of 2026. I subscribe to the News not to be missed This July 7, the Observatory of Fintech unveils “The Fintech Semester”, a study which…
Hotel Wi-Fi and Airports: Does CyberGhost VPN Really Protect Your Data While Traveling? Speed, security, streaming and 45-day guarantee: we take stock. I subscribe to the News not to be missed Long distance travel: why a VPN can make a difference A long-haul trip is no longer limited to transportation or accommodation. An essential part…
A dopamine title converts up to 22% better than a neutral title. I subscribe to the News not to be missed Digital marketing has long operated by A/B testing without understanding why one variation wins. Neuroscience now provides the explanation. Four neurotransmitters — dopamine, oxytocin, serotonin, endorphin — govern engagement, trust and the purchasing decision….
What if biology explained AI better than computer science? Behind each artificial intelligence project lies an often ignored reality: companies are less perfectly functioning machines. I subscribe to the News not to be missed Biology (more than computer science) is perhaps the most relevant reading framework to understand why transformations linked to AI are both…