Fidelity at the time of synthesis: when pragmatism meets emotional attachment

Fidelity at the time of synthesis: when pragmatism meets emotional attachment

As consumers seek tangible benefits, lasting loyalty relies on a balance between financial benefits, customer experience and brand attachment. I subscribe to the News not to be missed The loyalty market is at a crossroads. While the data confirms consumer rationalization, obsessed with immediate benefit, a deeper truth emerges: financial gain is the driver, but…

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French companies are reducing their recruitment in the face of the difficulties of their environment

French companies are reducing their recruitment in the face of the difficulties of their environment

The job market is deteriorating in France, with an increase in unemployment, a drop in recruitment and concerns about competitiveness, against a backdrop of budgetary restrictions. I subscribe to the News not to be missed For five quarters, the unemployment curve has continued to increase. In one year, the unemployment rate increased by 0.7 points…

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