Kelly MacLean, VP Engineering, Product & Science at Amazon Ads, comments on what changes for French advertisers with the arrival of Ads Agent on the DSP I subscribe to the News not to be missed JDN. You announce that Ads Agent is now available on Amazon DSP in France. Beyond the simple configuration of campaigns,…

The social partners have not found a compromise on the revaluation of unemployment benefits, which will remain unchanged despite the rise in prices. I subscribe to the News not to be missed Despite high inflation, unemployment benefits will not be increased on July 1. Meeting this Tuesday morning, the board of directors of the National…

Inflation fell sharply in June, driven by the fall in energy prices, after several months of continuous increases. I subscribe to the News not to be missed Inflation fell again in June over one year, to 1.8%, after 2.4% in May, according to a first estimate revealed by the National Institute of Statistics and Economic…

Generative AI is becoming a new arbiter of brand reputation. Beyond the media and social networks, understanding how AI presents them is becoming a strategic issue. I subscribe to the News not to be missed Who owns a brand’s reputation today? To the communications departments who carefully define their messages, to the journalists who decipher…

While synthetic data offers HR an ideal digital twin for innovation, it does not escape the GDPR, and requires strict governance. I subscribe to the News not to be missed The acceleration of digital transformation is pushing human resources departments towards an untenable paradox. On the one hand, People Analytics, predictive recruitment and recruitment modelsartificial…

The real risk of AI is not to think less, but to become platform dependent. Prompts, methods and GPTs should remain your assets, not your vendor’s. I subscribe to the News not to be missed I am convinced that most professionals who use AI extensively underestimate the main danger that awaits them: their own dependence…

Brands have never invested so much in retaining their customers. And yet, they have never been so interchangeable. I subscribe to the News not to be missed Loyalty is mainly due to ease. We stay with our operator, our bank, our everyday brand. But in most cases, our habits are not a sign of deep…

The digital world is experiencing a silent but brutal transition. Over the past fifteen years, the customer experience has been fragmented behind millions of often unused mobile applications. I subscribe to the News not to be missed Today, a groundswell is putting the church back at the center of the digital village: messaging. In 2025,…

The year 2026 marks a major cinematic turning point with an unprecedented profusion of productions dedicated to the Second World War and the Resistance movements. I subscribe to the News not to be missed This cultural revival finds a beautiful echo today with the theatrical release of the romantic fresco The Battle of Gaulle (Pathé…

A company that talks a lot is not necessarily a company that is well understood. This is the most widespread paradox of brand communication I subscribe to the News not to be missed Organizations accumulate assets, markets, sometimes financial debt. They also accumulate, without always realizing it, a narrative debt: the gap between what they…