“I do a job” or “I am a project”: the distinction that changes everything

“I do a job” or “I am a project”: the distinction that changes everything

Jean-Baptiste does not say that he does logistics or management at MSF. He says he does MSF. A distinction that changes everything about loyalty. I subscribe to the News not to be missed Jean-Baptiste has performed just about every role Médecins Sans Frontières has to offer. Logistician, project coordinator, fundraiser, executive assistant, mission manager. Very…

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LLMs won't save weak brands

LLMs won’t save weak brands

LLMs will not recommend the most visible brands but the most clear and credible. The real question is not how much to invest to appear, but whether your brand is worth choosing I subscribe to the News not to be missed Marketing departments are probably making the same mistake with LLMs as with Google. For…

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