Media Relations: People Have Never Been More Strategic Than in the Age of AI!

Media Relations: People Have Never Been More Strategic Than in the Age of AI!

AI improves and automates media relations, but it also standardizes messaging. The difference lies in trust, networking, and human connections, which have become essential in the face of constant solicitations. Subscribe to Must-Read News Artificial intelligence is making its mark across all sectors of the economy, but the more tools improve, the more the value…

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AI in German Public Administration: What Lies Behind the “Colleague AI” Plan

AI in German Public Administration: What Lies Behind the “Colleague AI” Plan

Germany faces a structural administrative problem—and the federal government believes it has found the solution: AI in public administration, not as a digital writing assistant, but as an autonomous colleague. Under the banner “Colleague AI,” the newly created Federal Ministry for Digital Affairs and State Modernization (BMDS)—led by Digital Minister Karsten Wildberger (CDU)—is working to…

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CSR Commitments: When Action Speaks Louder Than Words

CSR Commitments: When Action Speaks Louder Than Words

Companies are stepping up their CSR commitments: certifications, charters, reports. It’s necessary. Subscribe to Must-Read News But for marketing and communications departments, an opportunity is emerging: to go beyond these initiatives by offering services that tangibly help their customers in their daily lives. Purchasing power, housing, employment… Tangible actions that demonstrate commitment in a different…

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