The technologies to combat climate change already exist. The next step is cultural: moving from operational silos to radical collaboration. I subscribe to the News not to be missed For most of us, checking our phone every morning has become an essential reflex: knowing if we will need sunscreen or an umbrella during the day….
Slight improvement in the business climate in June, but the indicator remains below its long-term average and the employment climate is deteriorating. I subscribe to the News not to be missed The summary indicator of the business climate in France stood at 94 in June, compared to 93 in May, in revised data, indicated the…
The main brands reveal the price reductions obtained from manufacturers and warn of the risks of the agricultural emergency bill for purchasing power. I subscribe to the News not to be missed Several major retail brands (Auchan, Carrefour, Coopérative U, E.Leclerc and Intermarché) and the Federation of Commerce and Distribution (FCD) launched, Monday June 22,…
The Altrad group, a construction giant employing 65,000 people, is suspected of having orchestrated an international tax fraud system, according to the national financial prosecutor’s office. I subscribe to the News not to be missed A preliminary investigation for tax fraud is targeting the Altrad group, specializing in the production and distribution of building materials,…
The platform configures and optimizes campaigns on DV360, Meta, YouTube, Amazon DSP, The Trade Desk, TikTok, Snapchat and Google Ads. I subscribe to the News not to be missed Concord, an agentic media buying platform, announced on June 23 a funding round of $3 million (nearly 2.62 million euros) from Drysdale, Motier Ventures, Better Angle,…
With new AI models released almost every week, companies struggle to turn their investments into measurable profitability gains. Solutions. I subscribe to the News not to be missed The frenetic pace of innovation in artificial intelligence constitutes a major paradox for companies. New models are released almost every week, with an estimated useful life of…
Linc has designed a tool to help payroll professionals produce pay slips, manage social declarations, control calculations and collaborate with their client companies. I subscribe to the News not to be missed New round of funding for Linc. The French start-up, which has developed a solution for payroll professionals, announced on June 23 to raise…
The European Central Bank believes that banking consolidation across national borders would strengthen sustainability and risk sharing in the sector. I subscribe to the News not to be missed The European Central Bank (ECB) considers that the creation of large European banks is desirable for the sustainability of the banking system. This position was expressed…
AI creates an illusion of profit that destroys desirability. By automating customer relations, managers smooth their brand and cause a symbolic rupture. The customer leaves in silence. I subscribe to the News not to be missed Premature deployment of automated experiences creates an invisible crisis of trust. The customer does not reject technology, he no…
For ten years, CMOs have been promised that tech will solve measurement: yesterday attribution and dashboards, today AI. I subscribe to the News not to be missed For ten years, CMOs have been promised that tech will solve measurement. Yet many CMOs are discovering a more nuanced reality: AI hasn’t fixed measurement. It has made…