In deeptech communication, being visible on Google has become a necessary but insufficient condition: you must now be understood by systems which, increasingly, do the research I subscribe to the News not to be missed In recent months, a new category of uses has emerged in the practices of B2B decision-makers: querying LLMs like ChatGPT,…
Confusing sponsorship and affiliation is the most common marketing error in performance acquisition. Two economic logics, two temporalities, and a real subject: learning to articulate them. I subscribe to the News not to be missed Many marketing departments still treat sponsorship and affiliation as two interchangeable variants of the same performance acquisition channel. This is…
An analysis of the transition of French television to streaming and the impact of premium subscriptions on the market. I subscribe to the News not to be missed The French audiovisual landscape is currently going through the most radical change in its history. For decades, terrestrial broadcasting, then cable and satellite, dictated household consumption patterns….
It’s a story that made him laugh as much as it annoyed him. Grégory Rouland led a standoff for two months with the big brand, BUT, over a simple story about a light bulb. I subscribe to the News not to be missed It is amused and a little saddened that Grégory Rouland is preparing…
By weakening encryption in the name of security, the State would take the risk of weakening one of its main shields against cybercrime and attacks on digital sovereignty. I subscribe to the News not to be missed One thing about end-to-end encryption is that it is disruptive precisely because it works. Would weakening it amount…
SMEs face a proliferation of IT tools, a source of complexity and costs. the challenge: simplify management, gain visibility and free up time for high value-added missions. I subscribe to the News not to be missed The IT network of an SME is rarely built in one go. It developed gradually: a tool to meet…
The cloud has profoundly transformed the way organizations innovate, operate and grow. I subscribe to the News not to be missed According to Gartner analysts, global spending on cloud public are expected to approach 1,000 billion dollars in 2026, illustrating the scale taken by these infrastructures in the digital economy. But as digital infrastructures become…
Cédric Meston, serial buyer who turned around five companies, presents his book “Reprise”, published on March 19, and reviews the main themes covered there. I subscribe to the News not to be missed JDN. Can you present “Reprise” in a few words? Cédric Meston has taken over five companies. © Cédric Meston Cedric Meston. The…
How adaptive platforms discreetly personalize our digital daily lives. The digital interfaces that we use every day adapt to our daily lives. I subscribe to the News not to be missed Behind our screens: how adaptive platforms discreetly personalize our digital daily lives The digital interfaces we use every day no longer simply display content….
78% of companies are missing out on the new battle for visibility. AI doesn’t kill SEO, it transforms it. The rules have changed. I subscribe to the News not to be missed Everyone is talking about the death of SEO. This is the wrong debate. The real question is: If 78% of companies are missing…