An article by Julien Samarcq, Director BU Data – Digital at Axys I subscribe to the News not to be missed In a rapidly changing automotive sector, driven by the structural decline in passenger vehicle sales and the rapid rise of electric vehicles in Europe, marketing departments are caught between short-term pressure on the volume…
AI does not replace engineers but reinforces the need for collaboration and knowledge sharing to form profiles. I subscribe to the News not to be missed Every discussion about AI in software development always comes down to the same assumption: equipping engineers with smarter AI tools would mean that a single engineer could do the…
Developers now shape the customer experience. Code, reliability and AI become levers of trust and performance, making them strategic players of the brand. I subscribe to the News not to be missed For a long time, developers have been the invisible architects of digital. They built features, optimized performance, secured infrastructures. Customer relations fell under…
The classic Product Manager has established itself in a highly segmented organization of product work. On the one hand, discovery: understanding needs, prioritizing, testing, framing. On the other, delivery: coordinating teams to transform this vision into a concrete product. I subscribe to the News not to be missed For more than a decade, the Product…
The immersive web market is booming but faces the paradox of the slow development of the necessary digital skills. What solutions? I subscribe to the News not to be missed In the era of transformation in the world of work, mastering digital content creation skills is now essential and amplified by the rise of artificial…
Most SMEs think they have a successful website. In reality, they often have a “brochure site”: a clean showcase but without any real marketing strategy or customer acquisition. I subscribe to the News not to be missed For a long time, many SMEs have considered their website as an obligatory step in their online presence….
The AI Overviews were deployed in France between June 2025 and early 2026 in asymmetric waves. Editorial pages affected, product pages preserved. Mapping of effects and adjustments. I subscribe to the News not to be missed Much has been written about AI Overviews before their arrival in France. We talk about it less now that…
Wikidata is the source that LLMs consult to cite a brand. More accessible than Wikipedia, it remains ignored by almost all French e-retailers. The anomaly will not last. I subscribe to the News not to be missed While the SEO ecosystem continues to optimize title tags and buy backlinks, a deeper shift has silently taken…
Wedding brands invest in SEO and social media but ignore Pinterest, where decisions are made. A strategic inconsistency that costs traffic, visibility and business opportunities. I subscribe to the News not to be missed You are targeting women in the wedding industry. You invest in SEO, on Instagram, sometimes in advertising. And yet, you are…
This month, Google is formalizing the end of support for FAQ rich results and their reporting in Search Console. I subscribe to the News not to be missed We are there. A few days ago, in May 2026, the sentence fell, Google has just withdrawn officially support for enriched results for all FAQ structured data….