The search is duplicated. Alongside SEO which remains the driving force of business, GEO becomes the complementary channel to capture demand for LLMs. What marketing departments must activate. I subscribe to the News not to be missed 45% of French people have already transferred part of their Google queries to an LLM. Search does not…
Three recent studies (Aggarwal/Princeton, BrightEdge, seoClarity) and the voices of Solis, Ray and Illyes document a measured reading of the GEO vs SEO debate. I subscribe to the News not to be missed The debate on optimization for generative AI engines is now taking place in the boardroom. A recent column published in these columns…
SEO is no longer enough: with the rise of generative AI, brands must now optimize their content to be integrated into AI responses, via the new “Generative Engine Optimization”. I subscribe to the News not to be missed For years, SEO has structured online visibility around a clear objective: appearing in the first results of…
The challenge for businesses is no longer just about migrating to the cloud, but how to regain control of their digital foundations while continuing to innovate. I subscribe to the News not to be missed According to Gartner analysts, global spending on public cloud is expected to approach $1 trillion in 2026, illustrating the scale…
Dependent on foreign technologies, Europe is weakening its autonomy. Integrating digital sovereignty is essential to preserve its independence. I subscribe to the News not to be missed While geopolitical tensions once again threaten the stability of our energy supplies, another bill is growing in the silence of the balance sheets: that of our digital dependence….
In February 2025, a tweet that went viral from Andrej Karpathy introduced the term “vibe coding”. Karpathy describes an experience where code becomes invisible, a natural dialogue with an LLM. I subscribe to the News not to be missed With vibe coding, you no longer need to type lines of code: you see, you say,…
You thought you had two days, your counter takes three. This little-known rule of the Labor Code deprives millions of employees of a day off without them realizing it. And the worst, I subscribe to the News not to be missed Friday and Monday. Two days down, three days counted. Millions of employees endure this…
By being used indiscriminately, the term digital sovereignty ends up losing its substance. However, behind this overused word probably hides one of the biggest European strategic challenges of the coming decade. I subscribe to the News not to be missed The term digital sovereignty has become omnipresent. Invoked in conferences, speeches and sometimes even in…
From fungible computing to silicon photonics, including neuromorphic computing, an overview of the techniques that are shaping the future of high-performance computing. I subscribe to the News not to be missed Semiconductors have become one of the sinews of the AI war. The JDN looked into their future by examining the most promising avenues for…
A paradox persists: never have users been so legally protected and never has distrust of digital applications been so strong. I subscribe to the News not to be missed According to an Ipsos study for the Data Publica Observatory, only 32% of French people say they are well informed about the use of their personal…