Most e-retailers are unaware that a brand – their own, the one they distribute or that of their competitors – constitutes an under-exploited SEO area. I subscribe to the News not to be missed There is an SEO asset lying dormant in every e-commerce marketplace I look at. Nobody works on it seriously. Not out…
Since the deployment of AI, search as we knew it has changed dramatically. It is no longer enough to be well ranked, you must become a citable source. I subscribe to the News not to be missed Since the end of the 90s, Google has structured access to information. Being visible meant, until recently, appearing…
Donald Trump hopes he will pursue an aggressive rate-cutting policy that could revive the economy ahead of the midterm elections. However, the president could well be disappointed. I subscribe to the News not to be missed The mandate of Jerome Powell, the president of the American Central Bank, ends on May 15, to the great…
Business communication fails when we neglect the relationship in favor of the content. The Palo Alto School reminds us that “the relational level defines how the content is to be understood.” I subscribe to the News not to be missed What is recurring in the coaching requests that I receive in organizations? The recurring demand…
In France, the diploma is equivalent to competence. When leading APP groups, it is humility that makes a professional. Not the title. I subscribe to the News not to be missed The diploma has never led a group. Humility, yes. France has a unique relationship with diplomas. She sees it as a skill. In relational…
Birth leave is still treated as an HR subject. It actually becomes an operational continuity issue, with a direct impact on team execution. I subscribe to the News not to be missed In a tech scale-up, a key lead is absent for a month. He comes back, then leaves for two months. On paper, nothing…
Hotel Wi-Fi and Airports: Does CyberGhost VPN Really Protect Your Data While Traveling? Speed, security, streaming and 45-day guarantee: we take stock. I subscribe to the News not to be missed Long distance travel: why a VPN can make a difference A long-haul trip is no longer limited to transportation or accommodation. An essential part…
Industrial decarbonization has become a regulatory and competitive constraint. As a result, public envelopes are increasing. I subscribe to the News not to be missed This multiplication is observed in particular at the European level (Clean Industrial Deal, Just Transition Fund) and national level in accordance with the Paris agreements. In France, the France 2030…
After retirement age, seniors lose autonomy. Many retirees then call on home help services. But some retirees are no longer entitled to benefit from a special exemption and their bill will increase. I subscribe to the News not to be missed The decree was discreetly published on April 10, 2026 in the Official Journal. It…
A woman makes a real estate donation of several properties to her husband. The Court of Cassation judges him unworthy of touching the inheritance, but authorizes him to recover full ownership of all the inherited property. I subscribe to the News not to be missed It’s a case like many unfortunately exist in France: a…