Former CISO of Jaguar Land Rover during the cyber attack in the summer of 2025 which paralyzed the company and slowed British economic growth, Ashish Shrestha recounts his media treatment. He is now CEO of Zyn Global, a cybersecurity company. I subscribe to the News not to be missed JDN. The media treatment during the…
In an environment saturated with standardized comparisons, the value of produced content no longer lies in the volume of information, but in its ability to inform a decision. I subscribe to the News not to be missed We have all read this type of article before. Type a product query into Google and you will…
GEO — Generative Engine Optimization — is the new discipline that optimizes companies’ visibility on AI response engines (ChatGPT, Perplexity, Gemini). Like SEO… I subscribe to the News not to be missed A new entry point into the customer journey Since 2023, a structural change has taken place in information search behavior. A growing fraction…
AI has opened a new front: volatile quotes, shifting rules, overturning hierarchies. This is the end of uniform use of search. I subscribe to the News not to be missed In the absence of a credible challenger capable of competing with Google in the search engine market, SEO has always been done in the singular….
A simple, well-documented rumor can be enough: AI repeats it without checking. What if your brand’s next crisis came from ChatGPT? I subscribe to the News not to be missed A colleague at Ahrefs conducted an experiment that frankly made me uncomfortable. He created a fake brand of luxury paperweights (website, product photos, descriptions, etc.)…
Generative AI redefines the value hierarchy of cognitive professions, notably web writing, which is evolving from text production towards strategic editorial architecture. I subscribe to the News not to be missed Since the March 2026 publication of the report “Will Wired Belts Become the New Rust Belts? AI and the Emerging Geography of American Job…
Local SEO is no longer limited to a question of geography. In a changing ecosystem, the impact of AI on your marketing is redefining how businesses capture traffic. Lyon’s digital landscape is going through an unprecedented change. While Google’s “Local Pack” has long been governed by the simple law of geographic proximity. The massive integration…
) is more valuable than a gorgeous infographic. Comparative tables and bulleted lists are no longer elements of reading comfort, they are priority extraction tags. Schema.org markup as identity certificate: This is no longer an option. Using ultra-precise structured data (Product, FAQPage, Organization) allows you to “chew” the work of the AI. You don’t tell…
1,300 semantic cocoons deployed on e-commerce sites reveal four counterintuitive lessons about SEO: architecture takes precedence, total traffic is a bad indicator, authority determines I subscribe to the News not to be missed In 2023, I produced my three hundredth semantic cocoon. In 2025, the thousandth. Today, I count more than 1,300, deployed on e-commerce…
Demand for semiconductors is growing, driven by digitalization and industrial policies. Embedded systems are accelerating innovation toward specialized, energy-efficient chips. I subscribe to the News not to be missed In 2022France announced an investment of more than 5 billion euros in semiconductors, as part of a plan to strengthen its strategic technological sectors. This dynamic…