AI and marketing: the time for professionalization has arrived
Has AI become essential to marketing? A study from July 2026 reveals that 56.7% of professionals already integrate it into their daily missions.
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Circular of April 13, 2026: when your prompts also interest the judicial authority
Accessible upon judicial requisition, the prompts sent to an LLM can constitute criminal evidence. A circular of April 13, 2026 systematizes the collection from OpenAI. I subscribe to the News not to be missed The words fly away, the writings remain… and the prompts too. At the bend of a circular dated April 13, 2026…
From SEO to GEO: understanding the new visibility in the age of AI
SEO is no longer enough: with the rise of generative AI, brands must now optimize their content to be integrated into AI responses, via the new “Generative Engine Optimization”. I subscribe to the News not to be missed For years, SEO has structured online visibility around a clear objective: appearing in the first results of…
AI, GEO, Search Everywhere: what your SEO strategy must integrate for the next 3 years
78% of companies are missing out on the new battle for visibility. AI doesn’t kill SEO, it transforms it. The rules have changed. I subscribe to the News not to be missed Everyone is talking about the death of SEO. This is the wrong debate. The real question is: If 78% of companies are missing…
AI in the Legal Sector: What Lawyers, Law Firms, and Courts Are Already Using Today
Anyone who thought the legal sector was the last bastion against the rise of AI is mistaken. Three-quarters of German companies will be using AI in some form by 2025—and in the legal sector, adoption is already surprisingly high. 56 percent of legal teams use generative AI, and 66 percent have a dedicated legal tech…
CyberGhost VPN: the good “anti-tracking” plan at €1.75/month
CyberGhost VPN at €1.75/month: an anti-tracking VPN with 45 days money back guarantee to test without obligation. I subscribe to the News not to be missed An offer that clearly targets online tracking A VPN designed to stay in the background CyberGhost VPN is aimed above all at an audience seeking tranquility. Once activated, the…
Will the IAB Tech Lab be able to clean up open RTB if it does not tackle the real problem?
The organization wants to reduce programmatic costs by getting publishers, advertisers and adtech to agree on the need to reduce the number of bid requests I subscribe to the News not to be missed The IAB Tech Lab announced Tuesday April 21 the creation of a new Governance Council programmatic (PGC), one of whose objectives…
Authentication in the midst of a revolution: a look at the future of post-quantum cryptography
In light of the challenges facing Europe between 2030 and 2035, passkeys and post-quantum cryptography (PQC) are reinventing security: hardware-based, password-less authentication that is resilient to future threats. Subscribe to Must-Read News The recent roadmap from the European Commission sets a clear path: complete the migration of critical use cases by 2030 and aim for…
“Havas is committed to performance”
Havas wants to give pride of place to strategic planning and creativity to stand out. Raphaël de Andréis, CEO of Havas for France and Western Europe, gives JDN the details of his announcements made this Tuesday, June 23 at Cannes Lions. I subscribe to the News not to be missed JDN. What is marking the…
AI and fluidity of journeys: keys to winning over BtoB buyers
Faced with growing financial challenges and evolving BtoB expectations, how can AI and automation enable suppliers to strengthen their relationships with their customers. I subscribe to the News not to be missed Across Europe, financial departments are operating in a tense environment: pressure on cash flow, increased compliance requirements, the widespread use of electronic invoicing…