In 2019, France made a bet that few countries still dared to make: regulate crypto-assets without stifling their development. I subscribe to the News not to be missed With the PACTE law and the creation of the status of digital asset service provider (PSAN), it attempted something rare in the history of financial innovations: regulating…
Initial tests conducted by Performics (Publicis) on campaigns from established advertisers reveal the need to optimize the tool from the outset. Subscribe to Must-Read News Nearly a year after Google launched AI Max for Search, the first feedback is starting to come in. For the most experienced advertisers, this Google Ads feature can prove useful,…
Brands rely on digital in their media strategies and underestimate shopping centers, although they are very busy, where attention is strong and decisive for purchases. I subscribe to the News not to be missed The pressure on purchasing power and the fragmentation of consumption paths are profoundly transforming advertisers’ strategies. Faced with this situation, to…
Few seem to know this rule of the highway code, however, a bad habit can cost you 150 euros in fines. Jean-Baptiste Le Dall, road law lawyer, explains why. I subscribe to the News not to be missed Astonishment. When reading dozens of testimonials online, it is this feeling that prevails. They all share the…
As human beings, we are better at speaking than at processing large volumes of text or sifting through hundreds of images. I subscribe to the News not to be missed We have been practicing conversation for over 100,000 years; the reading and the keyboard arrived yesterday. Faced with too many choices and no one to…
The question seems innocuous, almost trivial. And yet, she resists. I subscribe to the News not to be missed Ask an entrepreneur which party they vote for: you will get a vague answer, a shrug of the shoulders, sometimes a slight irritation. This discomfort is not rhetorical modesty. It signals something deeper about the very…
In China, AI series are already worth 13 billion euros. If these virtual players are establishing themselves as influencers, emerging disputes over image rights are hampering this expansion. I subscribe to the News not to be missed The Evolution of Online Entertainment The Chinese audiovisual landscape is observing the rapid development of “micro-dramas” (or playlets)….
This acquisition sounds the death knell for independent adtech, to usher in the era of so-called “concentrated data” infrastructures. The consequences are necessarily numerous and raise questions. I subscribe to the News not to be missed The acquisition of LiveRamp, adtech until now independent, by the giant Publicis represents a real earthquake for the global…
A woman makes a real estate donation of several properties to her husband. The Court of Cassation judges him unworthy of touching the inheritance, but authorizes him to recover full ownership of all the inherited property. I subscribe to the News not to be missed It’s a case like many unfortunately exist in France: a…
Many parents make mistakes in their tax return and often miss out on several tax reductions and credits. I subscribe to the News not to be missed Every year the General Directorate of Public Finances (DGFIP) pre-fills taxpayers’ income tax returns, but never entirely. Completing the boxes that remain empty requires a certain vigilance, particularly…