For more than 20 years, natural referencing has followed relatively stable rules. Artificial intelligence is shaking up and rewriting previously unchanged foundations and practices. I subscribe to the News not to be missed Until three years ago, optimizing a site for search engines was a matter of strategically placed keywords, carefully cultivated backlinks, and impeccable…
7%. This is the share of French companies that have finalized all the prerequisites necessary for the application of the electronic invoicing reform (OpinionWay for Quadient – March 2026). I subscribe to the News not to be missed 7%, even though the reform comes into force on September 1st and 90% of the companies surveyed…
MSF observed this in Dunkirk: working with migrants in France exposes them to real trauma. And the teams are less prepared there than abroad. I subscribe to the News not to be missed Médecins Sans Frontières intervenes in Gaza, Ukraine and Sudan. We know it. What is less known is that MSF also intervenes in…
Brands rely on digital in their media strategies and underestimate shopping centers, although they are very busy, where attention is strong and decisive for purchases. I subscribe to the News not to be missed The pressure on purchasing power and the fragmentation of consumption paths are profoundly transforming advertisers’ strategies. Faced with this situation, to…
The escalation of the conflict in the Middle East, marked by American strikes on Iran and an incident in the Strait of Hormuz, is causing oil prices to jump. I subscribe to the News not to be missed The price of a barrel of Brent for delivery in September increased by 2.72% to $90.50 around…
The rush to enterprise AI has reached fever pitch, but the gap between adoption and security continues to widen. I subscribe to the News not to be missed According to the 11th CESIN Barometer, while 79% of French organizations have integrated AI into their workflows, 30% of cybersecurity managers now identify “Shadow AI”, the use…
I subscribe to the News not to be missed Walking through the aisles of the show this week Computex Taipeiwhich ended on Friday, we could come across an impressive quantity of humanoid robots. For the first time, a pavilion entirely dedicated to robotics has even been set up, illustrating the growing importance of the sector…
Berlin announces the end of the Scaf program; Paris deplores the industrial impasse and affirms the need for Franco-German defense cooperation. I subscribe to the News not to be missed The German government told AFP on June 8, 2026, that Federal Chancellor Friedrich Merz and President Emmanuel Macron “agreed to no longer continue the construction…
What if the next evolution of freelancing was no longer about finding clients, but about building a business? Behind this question lies a profound transformation of independent work. I subscribe to the News not to be missed For a long time, become freelance responded to a simple promise: to gain freedom. Free yourself from the…
Google wants to simplify the creation of AI agents with agents-cli, a tool capable of generating, testing and preparing for deployment a complete agent. We tried it… I subscribe to the News not to be missed What if it was possible to develop a fully automated AI agent, thanks to… an AI agent? This is…