The rush towards generative engine optimization is based on a misunderstanding. This is not a new discipline to plug into a brand. I subscribe to the News not to be missed For several months, I have been receiving the same question, worded almost identically. A Shopify store founder wrote to me: “How do we get…
As digital uses evolve to cover agents, the visibility of merchants is fundamentally transformed. I subscribe to the News not to be missed Long dominated by SEO, SEO is entering a new phase driven by response engines based on artificial intelligence. For those in commerce, catering or services, the challenge is no longer just to…
At London Tech Week 2026, Surfshark is helping freelancers and startups separate their professional data from €1.99 per month. I subscribe to the News not to be missed An affordable offer, especially designed for everyday use Surfshark Starter is announced at €1.99 per month with a 24-month commitment and three months free. The payment covers…
After 11 years in Guangdong factories, I saw French SMEs lose thousands of euros on non-compliant production. Here’s why. I subscribe to the News not to be missed A French manager called me a few months ago It has been importing technical products from China for several years. Established suppliers, trusted relationships, quality checks regularly…
Timing errors, choice of service provider made without a visit, botched technical integration, lack of indicator management… An update on the logistical errors that slow down the growth of e-commerce brands. I subscribe to the News not to be missed There’s a reality that few e-commerce brand founders anticipate: logistics only becomes a visible problem…
DeepIP intends to take advantage of this acquisition to become a leader in Germany, the largest European market in the intellectual property sector. I subscribe to the News not to be missed The big announcements keep coming for DeepIP. After completing a $25 million fundraising round in March, the start-up French company, which has developed…
After 12 years of proceedings, the dispute ended up before the Court of Cassation. The High Court pointed out the poor transposition of a European directive.
The Swedish media operations intelligence platform is boosted by its global partnership with L’Oréal, signed last July I subscribe to the News not to be missed Camphouse (formerly Mediatool), a Swedish media operations intelligence platform serving brands such as L’Oréal, Heineken and H&M, announced on Tuesday June 9 to raise 5 million euros from its…
At WWDC 2026, Apple unveils a new generation Siri assistant, supported by Google’s Gemini models, capable of acting autonomously in your applications. A milestone for the Californian firm. I subscribe to the News not to be missed After an initial failure, Apple is returning to AI. On the occasion of WWDC 2026, its annual developer…
Between strong operational and environmental constraints, military cybersecurity promotes an extraordinary culture of adaptation and innovation. I subscribe to the News not to be missed “In military cyber, you have to have a sense of resourcefulness to be able to get by,” insists Fanch Francis, former petty officer in the army’s intelligence services and CEO…