To increase their visibility in chatbot and AI agent research reports, brands must understand the current dynamics and adapt their strategy. I subscribe to the News not to be missed The source of web traffic is becoming less and less human, driven by the growing adoption of AI. A growing proportion of exchanges are in…
Commercial lease: the law of May 26, 2026 tightens the suspension of the termination clause. The tenant must prove that he can pay and have resumed the current rent before the first hearing. I subscribe to the News not to be missed Slipped into the law to simplify economic life, a discreet reform toughens the…
French and European technological sovereignty is hampered by ultra-regulation, the weakness of public procurement and the lack of investment compared to the United States. I subscribe to the News not to be missed The ups and downs of the transatlantic relationship will at least have had the advantage of provoking a collective awakening. The digital…
Framework the autonomy of the system and remain guarantor of the customer relationship, a less visible but equally strategic skill of the marketer I subscribe to the News not to be missed The role of the marketer is no longer to map each micro-step of the customer journey, to choose when the email should go…
Communities must modernize their telephone service, which is lagging behind digital. By taking inspiration from the customer experience, they can make it more efficient. I subscribe to the News not to be missed Communities have invested massively in digital channels to simplify access to their services: online forms, paperless procedures, citizen portals, etc. These systems…
What if the next industrial breakthrough did not come from an innovation… but from a regulatory constraint? I subscribe to the News not to be missed What if the next industrial breakthrough did not come from an innovation… but from a regulatory constraint? From August 2026, the European regulation on packaging and packaging waste (PPWR)…
Between new business requirements and the rise of AI, the difficulties in integrating young people come less from a lack of commitment than from increasingly difficult access to their first job. I subscribe to the News not to be missed While the rate of unemployment in France is once again approaching 8%, according to the…
Many organizations are now adopting or changing their monitoring platform. Should we see this as an opportunity to rethink our practices? I subscribe to the News not to be missed The strategic intelligence market is currently undergoing a phase of restructuring. Between publisher acquisitions, evolving business needs and integration accelerated use of artificial intelligence within…
7 out of 10 VSEs would not be ready. Electronic invoicing is certainly a useful reform, but one that could weaken smaller businesses. I subscribe to the News not to be missed There is something almost surreal about the current situation. On the one hand, a structural reform of an unprecedented scale for small businesses…
Agentic AI speeds up code, but not judgment. Without humans capable of saying no, abundance becomes debt: invisible bugs, uncontrolled costs and sacrificed juniors. I subscribe to the News not to be missed The AI writes the code. Judgment cannot be purchased via API. Agentic AI shifts work from production to judgment. But judgment is…