Customer relations are now written in code

Customer relations are now written in code

Developers now shape the customer experience. Code, reliability and AI become levers of trust and performance, making them strategic players of the brand. I subscribe to the News not to be missed For a long time, developers have been the invisible architects of digital. They built features, optimized performance, secured infrastructures. Customer relations fell under…

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The Les Echos-Le Parisien group announces the elimination of around sixty non-editorial positions as part of a reorganization plan

The Les Echos-Le Parisien group announces the elimination of around sixty non-editorial positions as part of a reorganization plan

The plan aims to reduce costs in the face of recurring losses in the sector, mainly targeting commercial functions, advertising management and IT services. I subscribe to the News not to be missed The management of the Les Echos-Le Parisien group, owned by the luxury giant LVMH, announced on Tuesday a reorganization aimed at eliminating…

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Why French companies often detect internal fraud too late

The modern business collects more and more data… but less and less evidence

Faced with the explosion of digital information, the real challenge for companies is no longer to collect data, but to transform it into reliable evidence to secure their decisions. I subscribe to the News not to be missed Every day, businesses produce and store an unprecedented amount of data. Dashboardscollaborative tools, connection histories, video surveillance,…

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The strategic error of brands: not considering the shopping center as a media

The strategic error of brands: not considering the shopping center as a media

Brands rely on digital in their media strategies and underestimate shopping centers, although they are very busy, where attention is strong and decisive for purchases. I subscribe to the News not to be missed The pressure on purchasing power and the fragmentation of consumption paths are profoundly transforming advertisers’ strategies. Faced with this situation, to…

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Changing your monitoring solution: the ideal time to audit your practices

Changing your monitoring solution: the ideal time to audit your practices

Many organizations are now adopting or changing their monitoring platform. Should we see this as an opportunity to rethink our practices? I subscribe to the News not to be missed The strategic intelligence market is currently undergoing a phase of restructuring. Between publisher acquisitions, evolving business needs and integration accelerated use of artificial intelligence within…

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Schneider Electric buys American Cognite for $3.1 billion to strengthen its industrial AI strategy

Schneider Electric buys American Cognite for $3.1 billion to strengthen its industrial AI strategy

The French group will integrate Cognite into its subsidiary AVEVA, consolidating its capabilities in industrial software and artificial intelligence applied to industry. I subscribe to the News not to be missed Schneider Electric announced on Tuesday the signing of an agreement to acquire the American company Cognite, a specialist in data and artificial intelligence software…

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STOP fake AI: marketing inflation that threatens the real technological revolution

STOP fake AI: marketing inflation that threatens the real technological revolution

Many companies call simple automation or classical algorithms “AI”. Real artificial intelligence used in large projects requires heavy and innovative research. I subscribe to the News not to be missed For two years, theartificial intelligence is everywhere: on websites, in software, in sales presentations and even in political speeches. Everything has become “AI”. And yet,…

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