The organization wants to reduce programmatic costs by getting publishers, advertisers and adtech to agree on the need to reduce the number of bid requests I subscribe to the News not to be missed The IAB Tech Lab announced Tuesday April 21 the creation of a new Governance Council programmatic (PGC), one of whose objectives…
Digital sovereignty depends, among other things, on regional cloud operators, but they must have modern infrastructures adapted to the technical requirements of AI. I subscribe to the News not to be missed According to an Accenture study62% of organizations (55% in France) in Europe are seeking sovereign artificial intelligence solutions in response to current geopolitical…
Fraud is now a real industry powered by artificial intelligence and accelerated by the immediacy of payments. I subscribe to the News not to be missed Faced with this transformation, the fight against fraud is taking a new turn: that of one AI against another, where technology and responsibility must move forward together. Fraud is…
Unlike search engines, AI favors proof rather than purchasing visibility: consultants must document their references beyond sponsored lists. I subscribe to the News not to be missed From visibility to sell to visibility to prove For more than fifteen years, many queries like “consultant”, “expert” or “best agency” have resulted in the same scene: sponsored…
GEO marks a shift: the decision is now built in the AI responses, before the click. For the business manager, the issue is no longer optimization but strategic readability. I subscribe to the News not to be missed For years, the digital visibility of a company has depended on a simple principle: being well positioned…
The cloud requires balancing innovation and data control, via hybrid, transparent and reversible solutions. I subscribe to the News not to be missed In recent years, the cloud has ceased to be a simple tool for optimizing information systems to become a strategic pillar of the competitiveness and sovereignty of organizations. The choice of a…
In France, the debate on returning to the office is not weakening. I subscribe to the News not to be missed After several years of telework widely adopted, many companies are beginning a process of gradual or total return to face-to-face work. If certain hybrid models resist, economic pressure, cohesion issues and managerial expectations are…
24% of French unicorns have moved their headquarters across the Atlantic. Innovation, AI, market size, IPO, regulation… There are multiple reasons for this choice. I subscribe to the News not to be missed America, America, they want to have it… and they are packing their bags. According to a study published in March 2026 by…
Tired of price wars? Identify the drivers of perceived value to intelligently differentiate yourself from the competition. Subscribe to Must-Read News Comparing is a natural reflex. Before buying, your prospects explore several options: they search online, ask for reviews, analyze offers… then choose what seems most relevant to them. Your goal, therefore, is not just…
AI accelerates prototype building, but not customer understanding. Here’s why lean start-ups have never been more necessary. I subscribe to the News not to be missed Two hours. This is the time it takes today for an entrepreneur, with Claude and Cursor, to deliver a functional prototype. What took a development sprint now takes a…