Acquisition of LiveRamp by Publicis: data at the heart of a new advertising sovereignty

Acquisition of LiveRamp by Publicis: data at the heart of a new advertising sovereignty

This acquisition sounds the death knell for independent adtech, to usher in the era of so-called “concentrated data” infrastructures. The consequences are necessarily numerous and raise questions. I subscribe to the News not to be missed The acquisition of LiveRamp, adtech until now independent, by the giant Publicis represents a real earthquake for the global…

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