Boosted by AI, global advertising revenue will increase by 8.9% this year, according to WPP Media

Boosted by AI, global advertising revenue will increase by 8.9% this year, according to WPP Media

WPP Media sharply raises its forecasts, driven by the performance of the American market in its rush towards AI. I subscribe to the News not to be missed Advertising revenue will increase this year by 8.9% worldwide, excluding American political advertising, according to WPP Media, which is significantly revising its forecasts upwards in the new…

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AI versus AI: the new front of fraud

AI versus AI: the new front of fraud

Fraud is now a real industry powered by artificial intelligence and accelerated by the immediacy of payments. I subscribe to the News not to be missed Faced with this transformation, the fight against fraud is taking a new turn: that of one AI against another, where technology and responsibility must move forward together. Fraud is…

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Why French companies often detect internal fraud too late

The modern business collects more and more data… but less and less evidence

Faced with the explosion of digital information, the real challenge for companies is no longer to collect data, but to transform it into reliable evidence to secure their decisions. I subscribe to the News not to be missed Every day, businesses produce and store an unprecedented amount of data. Dashboardscollaborative tools, connection histories, video surveillance,…

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