Kelly MacLean, VP Engineering, Product & Science at Amazon Ads, comments on what changes for French advertisers with the arrival of Ads Agent on the DSP I subscribe to the News not to be missed JDN. You announce that Ads Agent is now available on Amazon DSP in France. Beyond the simple configuration of campaigns,…
In recent months, medtech startups have been securing funding rounds at a rapid pace. This phenomenon illustrates both the sector’s dynamism and its lack of maturity. Subscribe to Must-Read News It’s almost becoming a habit. In recent months, medtech has consistently emerged as the most active sector within French tech when it comes to fundraising….
Fraud is now a real industry powered by artificial intelligence and accelerated by the immediacy of payments. I subscribe to the News not to be missed Faced with this transformation, the fight against fraud is taking a new turn: that of one AI against another, where technology and responsibility must move forward together. Fraud is…
In the age of the cloud and artificial intelligence, digital sovereignty no longer depends only on the location of data. It is based on the control of critical infrastructures. I subscribe to the News not to be missed For a long time, digital sovereignty was primarily thought of from the perspective of data localization. While…
Advertising tracking is authorized by legislation in Europe provided that the user’s informed consent is obtained. In France, the ChatGPT.com site prepares the user for this possibility, but its charter relating to cookies will have to evolve. I subscribe to the News not to be missed A class action filed in California federal court on…
Geopolitics, cyber, climate… The risks intersect and accumulate. For businesses, the challenge is no longer just to spot them, but to know which ones require a rapid response. I subscribe to the News not to be missed Companies no longer face isolated risks. International tension is likely to weaken supplies, increase costs, weigh on a…
Seven technology companies now account for nearly a third of the S&P 500 index, compared to 12% ten years ago, a rise now driven by artificial intelligence. I subscribe to the News not to be missed Faced with it, a legitimate question quickly emerged: how many jobs will it transform or eliminate? But it masks…
It was not wars that cost this former ICRC head of delegation his nights, but toxic colleagues. Toxicity at work, a risk that managers ignore. I subscribe to the News not to be missed Walter Fuelemann coordinated civil protection in Bosnia during the war. He experienced Srebrenica from the inside. He accompanied the releases of…
Outdated forms cause abandonment, costs and loss of trust. Their intelligent digitalization streamlines the customer experience, reduces friction and improves performance and revenue. I subscribe to the News not to be missed Each abandoned form is a lost sale that few companies know how to measure. However, behind seemingly innocuous administrative processes lies one of…
We often overestimate AI for lack of a real comparison: without testing “with/without AI”, it is impossible to assess its real value. I subscribe to the News not to be missed When we evaluate an AI, we often fall into a classic but insidious trap: believing in the validity of our tests simply because we…